Caruso Properties hired our Digital Placemaking Studio to overhaul their social media presence and create custom digital content for various platforms. The initial goal was to bring a cohesive story to their signature properties, The Grove and The Americana at Brand, both in the Greater Los Angeles area. Both of these popular shopping destinations needed a social media presence to match their public personas.
The G&B team worked hand in hand with Caruso’s internal PR and Marketing teams to create the overall desirable, almost romantic aesthetic for Instagram shots, captions and general digital content. We also had key LA area influencers involved in promotion of both properties as part of their placemaking package. Together the strategy paid off in not only bringing a central storyline to each properties’, but increasing interest from followers in spending more time on their Instagram content.
G&B’s digital team impeccably articulated the DNA of our brand through her beautiful photography. After hiring them to revamp our visual social strategy, we saw a tremendous uptick in traffic and engagement to all of our channels. Their eye is immaculate, and working with them was more than a pleasure to work with.
- CARUSO AFFILIATED
During our program with Caruso Properties the posts shot by our team have been either the highest engagement rate and / or the highest viewership. Here were some of the exciting results:
Over 210% increase in post engagement from October 2017 to today.
145% increase in the time spent on each Instagram post from October 2017 to today.
Almost a 700% increase in the rate at which people click from a single post image to The Grove's profile to see more about what the account is about!
THE AMERICANA AT BRAND
During our program with the Americana the posts shot by our team have been either the highest engagement rate and / or the highest viewership.
Over 230% increase in engagement from October 2017 to today.
70% increase in the time spent on each post from October 2017 to today.
Over a 400% increase in the rate at which people click from a single post image to The Americana's profile to see more about what the account is about!
*statistics sourced from an Instagram third party application