Don’t giveaway a thing without a strategy

Giveaways and contests using influencers are a great value addition for brands to achieve increased engagement in social media platforms like Twitter, Snapchat, Instagram and YouTube.  The greatest advantage of conceptualizing an influencer marketing campaign with a giveaway or a contest is that there is a sense of authenticity in the brand content and messages delivered to the audience.

Incorporating innovative giveaways and contests in influencer marketing campaigns also play a huge role in achieving increased brand awareness and lead generation. Here are a few key aspects that every brand must consider in order to execute a successful giveaway campaign using social media influencers:

  1. Identify the objective of your giveaway campaign. By enhancing an influencer marketing campaign with giveaways and contests, brands can achieve a wide range of marketing objectives like boosting their social media community, driving traffic to the websites and landing pages or simply informing the audience about the various products and services.

  2. Authenticity. For a giveaway campaign to be successful, brands must also focus on choosing an influencer who is credible and authentic.  A giveaway campaign using an influencer with organic followers will have a far-reaching impact. Additionally, if brands are considering to implement target group specific influencer marketing campaigns, then micro influencers would be a great option to achieve wider reach and engagement.

  3. Understand how the giveaway works for social media. Before launching a giveaway campaign, brands must clearly lay down their rules and regulations in consultation with the influencers. The influencer and the brand must be aware of the difference between sweepstakes and contests. Ideally, a sweepstake is an activity in which the contribution from the audience is minimal and winners are picked up at random. On the other hand, for a contest to be successful, the audience responses are of paramount importance.

  4. Structurise the giveaway campaign. After clearly stating the rules and regulations of the giveaway campaign, brands must narrow down on the prize and strategise the intended action plan in accordance with the objectives of the campaign. Ideally, the action plan must include the intended responses and steps to be followed by the audience like liking, sharing, subscribing, following, maintaining a public profile and creating compelling content etc. Brands must advise their influencers to clearly communicate the terms and conditions of the giveaway campaign well in advance. A few important aspects that you have to keep in mind while drafting out the terms and conditions are the duration of the campaign, type of the social media profile, prize, mandatory actions, age and location specifications if any.

  5. Executing and promoting the giveaway campaign. Execution is the most critical stage for any giveaway campaign. After selecting the influencer and clearly charting out the rules and regulations, brands must finally execute the campaign by promoting it on appropriate social media platforms.  One of the important factors that contribute to the success of a giveaway campaign is that both the brand and the influencer must be in full alignment with the objectives of the campaign. Brands must regularly communicate with the influencers to understand the performance of the campaign at varying time intervals. A small mistake from either side can have a huge impact on the credibility and the reputation of the brand.

“I think that using a giveaway to motivate followers to research and become exposed to a new brand is a GREAT strategy. It always increases the engagement on a post, and it's a great way to get an audience excited! Everyone wins in this kind of collaboration.” -Steffy Degreff (@steffy)

Furthermore, brands and influencers must always remember not to give any false promises to the audience. For example, if international shipping is not a viable option for the brand, then run a giveaway campaign by targeting a particular locality taking into consideration factors such as feasibility and convenience. Also, brands must clearly discuss their expectations with the influencers in order to help them strategies appropriate content strategies.

Make sure you incorporate these tips in your next giveaway influencer marketing campaigns and grow your business. Need help finding the right influencer? The right strategy? WE GOT YOU. That’s what we do, we create strategies that connect brands with influencers in order to create strong relationships. Go thru our website, see how we run things and let’s work together.

Baby you’re a star! The world of kid Influencers

We’re so proud to have some of the most cute, trendy, engaging, awesome but specially, some of the most influential kids to work with in the market like the stylish and edgy Zooey Miyoshi (aka @zooeyinthecity), the incredibly cute and fashion forward Scout Larson (aka @hello.scout) and our most recent addition, the Clements Twins that join our roster of core child rock stars to bring more fun to the #GNBFamily.

You might have heard of the most popular beauty bloggers, foodies or even your favorite pets or animals as Influencers, but what about kid Influencers? Yes, you better believe it! Kid influencers are an important part of the influencer marketing world and they make an impact that is just as effective as their grown-up counterparts!

Pictures courtesy of Zooey Miyoshi (@zooeyinthecity)

“Zooey was almost 3 years old when I started her Instagram. Because I had worked in social media and was surrounded by fashion and style bloggers for so long, I already had a sense of how I wanted to run Zooey’s account. We are really trying to display her style, and within that, promote brands and drive sales.” -Mai Nguyen-Miyoshi (aka @maisassygirl), mother of Zooey Miyoshi

Young and influential, there is no surprise that today we have famous Influencers that are 13 years old, 4 years old or even less (eek, not even born yet?)! But it’s safe to say that babies are taking over Instagram. Why? Content, content, content, honey. Parenting, Co-Parenting, Single Parenting, you name it, there’s someone for it. And why is this type of content important? Because it drives sales to the key buyers: THE PARENTS, HUNNY.

According to Forbes, many brands and marketers are swayed by big celebrity names boasting millions of followers to promote a product or campaign. Case in point: James Harden and his $200 million deal with Adidas. But while there’s definitely a market for that, we’ve noticed a trend recently where marketers are gradually shifting towards procuring micro-influencers for targeted activations for several reasons. These thought leaders with smaller followings (between 10,000 and 100,000 followers) possess an interested, engaged and connected audience, compared to their macro-influencer counterparts. They’re also cost-effective, enabling marketers to activate a host of micro-influencers for the fraction of the cost of a big name.

Bottom line is, the content that these kid Influencers are producing is extremely valuable. They connect with their communities and their fan base feels related to their stories and if not that, they simply see it as aspirational content for their own family.

If you’re a brand that is looking to engage with children, you need content that is kid-friendly and relatable. And not just that, you should also be able to engage with parents and children at the same time. That means that you need to make content for two different target audiences. So to bridge the gap between these two generations, kid influencers are perfect.

Pictures courtesy of Scout Larson (@hello.scout)

According to PwC, the market for digital advertising directed at kids is estimated to reach $1.2 billion — 28% of all ad spend directed toward the demographic — by 2019! So you can see how working with kid influencers and their parents can be really helpful for your marketing campaigns. If children are your target audience, they know what works for that niche. Big brands like Target and Covergirl are already bringing in kid influencers to reach out to younger audiences.

So you might be thinking, why on earth would I follow a toddler on social media? What type of content could they offer me? Of course, the content is 10X more valuable if you are parent. It’s data drive towards what parents are liking these days and how brands react to it.

Major brands around the world are lining up to find the newest kid on the block. Influencer marketing has been around for a while, but now it is opening up its doors for kid Influencers. Today, kid influencers have the power to reach, engage, and connect with other kids as well as their parents. So, kid influencers can rev up any brand’s marketing effort.

According to PwC’s Kids Digital Advertising Report 2017, the under-13 digital media market is showing a 25% year-on-year growth rate. Kids are an important demographic for marketers today, not only because of their impact on their parents’ buying decisions, but also as future adult consumers.

Pictures courtesy of the Clements Twins (@clementstwins)

Who knows? Maybe this is a new angle for that strategy that you’ve been looking for. We would love to collaborate with you and create great action plans (because that’s what we do, take action!) and help you elevate your brand and introduce it to 2019, hello!

You know you want to click that CONTACT US button.  We’re here for it ;)

DOUBLE TAKE: THE MOST BEAUTIFUL TWINS IN THE WORLD

Hailed as The Most Beautiful Twins in the World (Google it!), we are excited to announce that God & Beauty has added the The Clements Twins, Ava Marie and Leah Rose to our family of digital talent: instagram.com/clementstwins

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Ava and Leah are models, actresses, and influencers who started their career at age 7. In just a year and a half, they have gained over 1 million followers on Instagram, have been featured in Harper’s Bazaar, and have worked with such brands as Disney, Mattel, and Target.

We are looking forward to further growing and developing The Clements Twins brand to take their overall digital strategy to the next level.  

G&B will also be representing the digital footprint of the overall Clements Family:

  • Mom, Jaqi: instagram.com/jaqi_m_clements/

  • Dad, Kevin: instagram.com/kevin_r_clements/

  • Brother, Chase: instagram.com/cut2thischase/