DOUBLE TAKE: THE MOST BEAUTIFUL TWINS IN THE WORLD

Hailed as The Most Beautiful Twins in the World (Google it!), we are excited to announce that God & Beauty has added the The Clements Twins, Ava Marie and Leah Rose to our family of digital talent: instagram.com/clementstwins

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Ava and Leah are models, actresses, and influencers who started their career at age 7. In just a year and a half, they have gained over 1 million followers on Instagram, have been featured in Harper’s Bazaar, and have worked with such brands as Disney, Mattel, and Target.

We are looking forward to further growing and developing The Clements Twins brand to take their overall digital strategy to the next level.  

G&B will also be representing the digital footprint of the overall Clements Family:

  • Mom, Jaqi: instagram.com/jaqi_m_clements/

  • Dad, Kevin: instagram.com/kevin_r_clements/

  • Brother, Chase: instagram.com/cut2thischase/


Fake it 'til you make it. Or will you?

We want to address a recurring issue that has been going on in social media for ages and why we all should focus on fighting against it. You might think that you could make it BIG with fake influencers and fake campaigns; but keep in mind, a brand’s purpose should always be to be as real as possible. Even when facing the darkest hour, a brand needs to keep it as real as it can in order to connect with users and possible customers.  

Now, before we get down to the nitty gritty, we’d like to stress the importance of working with people. One of the benefits of working with God & Beauty is that we have a real relationship with our Influencers… We're not some platform or a piece of software that doesn't know the people behind the handles. We're constantly checking up on our people and we don’t encourage bad behavior from them just to juice results. Our personal relationship with our Influencers is one of the key pillars in the #GNBFamily strategy that helps combat and weed through a lot of the fakers out there.

Let’s take a look at some numbers. A study done by Wall Street Journal shows that brands like Pampers, Olay, Neiman Marcus and L’Occitane are among the top 10 list of brands with fake followers. The study also found that mid-level influencers (those with 50,000 to 100,000 followers) typically have about 20% fake followers. Some Instagram Influencers may buy likes and comments, some may be part of comment pods where other fake influencers engage with their posts, and the list goes on. When brands are not reaching real consumers who will be interested in their products or they don’t see a return in the money they spend on influencer marketing, it could be because they are caught up in a web of lies and fake followers.

Now, in most cases, it’s not the brand or the Influencer’s intention to be plagued with fake followers. Instagram has created machine learning tools that will help remove inauthentic activity but there are just so many of these fake follower/bot companies coming up everyday and creating accounts that attach themselves to everyday Instagram users, including Influencers, that a simple unknowing login credential share could share your information with other third-party apps.

The one key thing you need to understand, is that Influencer Marketing is a game and it’s not all about numbers; it’s not about how many likes you get in a picture or how many followers you have in your account. It’s about engagement. About how people organically interact with your Influencer and the products/services being showcased in their feeds. Once you understand that the game takes time but the rewards are big, you’re on the right track to revolutionizing your strategy.

The one key thing you need to understand, is that Influencer Marketing is a game and it’s not all about numbers; it’s not about how many likes you get in a picture or how many followers you have in your account. It’s about engagement.

Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He came up with five smart tricks to identify fake Instagram followers that could save your campaign and marketing dollars. Take a peek and get your study on:

  1. Look for unusually low engagement rates

  2. Analyze the quality of interactions

  3. Examine their follower profiles

  4. Analyze their follower growth rate

  5. Analyze their audience quality

Fake followers can be bots, or real people who artificially boost their following and engagement by paying for it. Their goal is to create accounts that, on the surface, may be of interest to advertisers, but fundamentally, do not influence many people. People will go through great lengths to collect the pot of gold at the end of the rainbow, and even more if that pot of gold will get them free stuff and a good paycheck without actually having to put on the work, and you as a brand need to keep an eye on the people (not influencers) you trust your brand with.  

So, bottom line is, do your homework! Don’t get mesmerized by the high amount of followers and so called “Influencers” that don’t have any influence at all. One of the first stages of rolling out a successful marketing campaign is choosing the right person to work with. This can be a very time-consuming process, but when done right, it will sow great benefits. So next time you get starstruck high numbers, ring that fake follower alarm and analyze harder.

The good news is that we can talk the talk and walk the walk by backing up what we say with hard data. The greatest thing the #GNBFamily can offer to your campaign and brand is the variety and multiple personalities that are part of our group.  From stylish fashionistas, to kitsch photographers, to world travelers- you name it, we have it. It’s all about knowing your essence and applying it to your strategy to work with the right influencer. At the very end, that’s what we do, influence.

Let us listen to you and your ideas and wow you with a strong Influencer Marketing strategy. Let’s collaborate and celebrate strategies for your brand. See if we have the perfect profile to what you have in mind. Check out our roster and let’s get down to business!

Go BIG with micro.

Yes, you know it! We’re talking micro again and why they’re a great solution. In our previous post about micro-influencers, we talk about how micro-influencers are able to create, manage and speak directly to communities. They have the tendency to create a specific niche that will benefit your brand by being able to showcase your products.  

The key with micro influencers will always be that they are able to create within their own followers/community.  You don’t need the big show of an A List celebrity, posing with a gazillion followers worldwide, especially if your brand is a local business.  

If you want to know why micro-influencers are important and effective here are four key advantages of working with them in your influencer marketing strategy:

  1. Micro-Influencers have more credibility – they’re knowledgeable and passionate about the specific niche that they cover, and because of this, they are seen as experts and trusted sources of information.

  2. Micro-Influencers get higher engagement – the content that micro-influencers produce resonates with their audience because they are relatable. Studies show that as follower count increases, engagement rates decrease.

  3. Micro-Influencers have greater authenticity – because they are genuinely interested in their niche, micro-influencers produce content that is more personalized and authentic.

  4. Micro-Influencers are more cost-effective – micro-influencers are more affordable than celebrities or mega-influencers with millions of followers.

According to Shane Barker, a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions, there are some great advantages and benefits of social influencer marketing you need to know:

  • Social Influencer Marketing is not pushy.

  • Social Influencer Marketing is credible.

  • Social Influencer Marketing allows niche targeting.

  • Social Influencer Marketing boosts SEO.

  • Social Influencer Marketing provides value.

  • Social Influencer Marketing isn’t costly.

  • Social Influencer Marketing generates relevant leads.

  • Social Influencer Marketing drives conversions.

  • Social Influencer Marketing aids content strategy.

Given the success derived from Social Influencer Marketing, most companies nowadays set aside dedicated budgets for it. As with all marketing strategies, you cannot hope to start seeing results overnight. However, selecting the right influencer and creating an effective campaign can be a game changer for your business.

The greatest thing the #GNBFamily can offer to your campaign and brand is the variety and multiple personalities that are part of our group.  From stylish fashionistas to world travelers, you name it, we have it. It’s all about knowing your essence and applying it to the right influencer. At the very end, that’s what we do, influence.

The good thing is that we can offer you real talk, with real numbers. God & Beauty has partnered with Sociologee to provide the most scientific, aka data-driven and legit micro-influencers to our brand and agency partners. Using the Sociologee Score ranking system we can cut through the noise and find the best partners for your social media campaigns. From foodies yet to be discovered in Los Angeles to the up-next talent on the streets of Amsterdam, Sociologee helps you get the best influence quickly.

Why? We need our #GNBFamily to be able to represent with numbers and real scores in order for us to make you believe you made the greatest decision by getting into the game with us. Sure, everyone may claim their the best in influencer marketing, but how many can truly back it up with real data.

Data driven towards your strategy and goals. We can promise you, yes, but also have fully understandable data to prove our promises, promises that will evolve into strategies that will become our goals to deliver to you. No magic tricks, no silly charts with trivial info. Facts are facts and we sure will have some to represent our campaigns.  

Still having some doubts? Let’s get in touch! We would love to have a chat about your brand, your thoughts, your goals. We surely will transform your ideas into strategies and introduce them to a whole new world, because yes, we can show you the world! Join this adventure called Influencer Marketing. Don’t think about it, don’t even take an extra second and hit that contact us button. Let’s create some magic!