Fake it 'til you make it. Or will you?

We want to address a recurring issue that has been going on in social media for ages and why we all should focus on fighting against it. You might think that you could make it BIG with fake influencers and fake campaigns; but keep in mind, a brand’s purpose should always be to be as real as possible. Even when facing the darkest hour, a brand needs to keep it as real as it can in order to connect with users and possible customers.  

Now, before we get down to the nitty gritty, we’d like to stress the importance of working with people. One of the benefits of working with God & Beauty is that we have a real relationship with our Influencers… We're not some platform or a piece of software that doesn't know the people behind the handles. We're constantly checking up on our people and we don’t encourage bad behavior from them just to juice results. Our personal relationship with our Influencers is one of the key pillars in the #GNBFamily strategy that helps combat and weed through a lot of the fakers out there.

Let’s take a look at some numbers. A study done by Wall Street Journal shows that brands like Pampers, Olay, Neiman Marcus and L’Occitane are among the top 10 list of brands with fake followers. The study also found that mid-level influencers (those with 50,000 to 100,000 followers) typically have about 20% fake followers. Some Instagram Influencers may buy likes and comments, some may be part of comment pods where other fake influencers engage with their posts, and the list goes on. When brands are not reaching real consumers who will be interested in their products or they don’t see a return in the money they spend on influencer marketing, it could be because they are caught up in a web of lies and fake followers.

Now, in most cases, it’s not the brand or the Influencer’s intention to be plagued with fake followers. Instagram has created machine learning tools that will help remove inauthentic activity but there are just so many of these fake follower/bot companies coming up everyday and creating accounts that attach themselves to everyday Instagram users, including Influencers, that a simple unknowing login credential share could share your information with other third-party apps.

The one key thing you need to understand, is that Influencer Marketing is a game and it’s not all about numbers; it’s not about how many likes you get in a picture or how many followers you have in your account. It’s about engagement. About how people organically interact with your Influencer and the products/services being showcased in their feeds. Once you understand that the game takes time but the rewards are big, you’re on the right track to revolutionizing your strategy.

The one key thing you need to understand, is that Influencer Marketing is a game and it’s not all about numbers; it’s not about how many likes you get in a picture or how many followers you have in your account. It’s about engagement.

Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He came up with five smart tricks to identify fake Instagram followers that could save your campaign and marketing dollars. Take a peek and get your study on:

  1. Look for unusually low engagement rates

  2. Analyze the quality of interactions

  3. Examine their follower profiles

  4. Analyze their follower growth rate

  5. Analyze their audience quality

Fake followers can be bots, or real people who artificially boost their following and engagement by paying for it. Their goal is to create accounts that, on the surface, may be of interest to advertisers, but fundamentally, do not influence many people. People will go through great lengths to collect the pot of gold at the end of the rainbow, and even more if that pot of gold will get them free stuff and a good paycheck without actually having to put on the work, and you as a brand need to keep an eye on the people (not influencers) you trust your brand with.  

So, bottom line is, do your homework! Don’t get mesmerized by the high amount of followers and so called “Influencers” that don’t have any influence at all. One of the first stages of rolling out a successful marketing campaign is choosing the right person to work with. This can be a very time-consuming process, but when done right, it will sow great benefits. So next time you get starstruck high numbers, ring that fake follower alarm and analyze harder.

The good news is that we can talk the talk and walk the walk by backing up what we say with hard data. The greatest thing the #GNBFamily can offer to your campaign and brand is the variety and multiple personalities that are part of our group.  From stylish fashionistas, to kitsch photographers, to world travelers- you name it, we have it. It’s all about knowing your essence and applying it to your strategy to work with the right influencer. At the very end, that’s what we do, influence.

Let us listen to you and your ideas and wow you with a strong Influencer Marketing strategy. Let’s collaborate and celebrate strategies for your brand. See if we have the perfect profile to what you have in mind. Check out our roster and let’s get down to business!

Go BIG with micro.

Yes, you know it! We’re talking micro again and why they’re a great solution. In our previous post about micro-influencers, we talk about how micro-influencers are able to create, manage and speak directly to communities. They have the tendency to create a specific niche that will benefit your brand by being able to showcase your products.  

The key with micro influencers will always be that they are able to create within their own followers/community.  You don’t need the big show of an A List celebrity, posing with a gazillion followers worldwide, especially if your brand is a local business.  

If you want to know why micro-influencers are important and effective here are four key advantages of working with them in your influencer marketing strategy:

  1. Micro-Influencers have more credibility – they’re knowledgeable and passionate about the specific niche that they cover, and because of this, they are seen as experts and trusted sources of information.

  2. Micro-Influencers get higher engagement – the content that micro-influencers produce resonates with their audience because they are relatable. Studies show that as follower count increases, engagement rates decrease.

  3. Micro-Influencers have greater authenticity – because they are genuinely interested in their niche, micro-influencers produce content that is more personalized and authentic.

  4. Micro-Influencers are more cost-effective – micro-influencers are more affordable than celebrities or mega-influencers with millions of followers.

According to Shane Barker, a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions, there are some great advantages and benefits of social influencer marketing you need to know:

  • Social Influencer Marketing is not pushy.

  • Social Influencer Marketing is credible.

  • Social Influencer Marketing allows niche targeting.

  • Social Influencer Marketing boosts SEO.

  • Social Influencer Marketing provides value.

  • Social Influencer Marketing isn’t costly.

  • Social Influencer Marketing generates relevant leads.

  • Social Influencer Marketing drives conversions.

  • Social Influencer Marketing aids content strategy.

Given the success derived from Social Influencer Marketing, most companies nowadays set aside dedicated budgets for it. As with all marketing strategies, you cannot hope to start seeing results overnight. However, selecting the right influencer and creating an effective campaign can be a game changer for your business.

The greatest thing the #GNBFamily can offer to your campaign and brand is the variety and multiple personalities that are part of our group.  From stylish fashionistas to world travelers, you name it, we have it. It’s all about knowing your essence and applying it to the right influencer. At the very end, that’s what we do, influence.

The good thing is that we can offer you real talk, with real numbers. God & Beauty has partnered with Sociologee to provide the most scientific, aka data-driven and legit micro-influencers to our brand and agency partners. Using the Sociologee Score ranking system we can cut through the noise and find the best partners for your social media campaigns. From foodies yet to be discovered in Los Angeles to the up-next talent on the streets of Amsterdam, Sociologee helps you get the best influence quickly.

Why? We need our #GNBFamily to be able to represent with numbers and real scores in order for us to make you believe you made the greatest decision by getting into the game with us. Sure, everyone may claim their the best in influencer marketing, but how many can truly back it up with real data.

Data driven towards your strategy and goals. We can promise you, yes, but also have fully understandable data to prove our promises, promises that will evolve into strategies that will become our goals to deliver to you. No magic tricks, no silly charts with trivial info. Facts are facts and we sure will have some to represent our campaigns.  

Still having some doubts? Let’s get in touch! We would love to have a chat about your brand, your thoughts, your goals. We surely will transform your ideas into strategies and introduce them to a whole new world, because yes, we can show you the world! Join this adventure called Influencer Marketing. Don’t think about it, don’t even take an extra second and hit that contact us button. Let’s create some magic!

Blogger Secrets to Success: Organize Your Business Better with Tips from Top Talent

Have you ever wondered what success even means or if you’re making your way through it? Sometimes it’s all about the small victories that make us grow and celebrate ourselves, and sometimes it’s the huge and super hyped emotional successful stories that will lead us to a championship winner feeling.

That being said, we asked veteran members of the G&B Family about how they organize their days to lead to small victories that consistently push their businesses forward. Keeping track of your daily wins is a great way to figure out where you’re heading, and how to continually improve your business. We know these tips from the top will help!

THE MOST IMPORTANT DAILY TASK

The most important task to do daily to make sure your business is where you want it to be

Steffy Degreff (@steffy):

Steffy feels that checking and managing her editorial calendar correctly is crucial for her business. She adds “every day I check my editorial calendar and make sure every signed contract has been added, which shoots have to happen ASAP, which posts are going live, and which brands I've heard from but need to follow up with. I go about it somewhat systematically - First when I hear from a brand, I add it to my "reached out to me" list, and then when we book a job I always calendar the shoot date and the live date. The last step is to check in on which posts have to go live for the week, and making sure we have the approvals we need. If I fall behind on checking my editorial calendar, there's times where I may miss shooting a certain campaign, or I won't have approval to go live on the specific date the post has to go up, so I make sure to be very on top of it!”

Courtney Halverson (@prettylittlefawn):

Courtney says, “I create a series of lists, both in my calendar and on note pads to organize for the day, as well as the coming week. I need to see things written out physically, so I will go through emails and add in due dates for each project into my planner. I will create a list of what needs to get done for that day, as well as for a few days in advance. Basically just creating a visual map of everything that needs to happen, with a way to physically check-off each project. That's what helps keep me on top of due dates / planning how to shoot.”

Tommy Lei (@mybelonging):

Making sure you meet deadlines and don’t miss meetings seems like the secret to success for everyone! Remember that success starts with little things such as organization. Tommy spills the tea by adding, “I think having a constantly updated calendar is key to remind yourself of upcoming deadlines and scheduled meetings. Super thankful that my GNB management team helps with this. Before this, I would often double book or overbook! I also like to stagger meetings, especially if they are in one particular part of town, to better maintain my sanity, as I have usually have an extensive content production schedule that coincides with everything.”

“Every day I check my editorial calendar and make sure every signed contract has been added, which shoots have to happen ASAP, which posts are going live, and which brands I've heard from but need to follow up with.”   - Steffy Degreff (   @steffy   )

“Every day I check my editorial calendar and make sure every signed contract has been added, which shoots have to happen ASAP, which posts are going live, and which brands I've heard from but need to follow up with.”

- Steffy Degreff (@steffy)

ONE ORGANIZATION TIP

One tip to help organize your projects to make sure they’re a success

Steffy Degreff (@steffy):

Knowing your limits and not overdoing it with your schedule is always a good idea to set yourself up for success. Steffy tells us “I always try to shoot jobs sooner rather than later, and I try not to schedule too many shoots in one day. If a job is due three weeks out, and the product arrives, I'll try to shoot it two weeks early. I also never schedule more than 2-3 shoots in a day or I feel burnt out and I think it shows in the images.”

Courtney Halverson (@prettylittlefawn):

Categorizing and prioritizing is also a great way to start a project with a bang. Courtney says “When I receive packages of product, I immediately pull everything out, and start separating out the products. If it's gifted, it's not a focus, but for the shooting projects, I create the outfits that need to be shot, and then hang said outfits up, in order, on the rack in my office. This is where another list comes into play, because I always have a list of outfits that need to be shot, and for who. I sometimes combine things so that I can get two projects done with one look, so that I'm not having to shoot a new outfit every single day.” Ha! Multitasking at its best. Great stuff, Courtney!

Tommy Lei (@mybelonging):

Having a BIG project can be overwhelming, but breaking it down into smaller goals will get you from A to B, moving one step at a time. This let you keep your sanity lol. Tommy says “Some projects require more project management and scheduling than others. For projects that are bigger and have lots of moving parts, so to speak, I try to break them down into reasonable chunks so it seems less overwhelming. It’s also important to realize that you may need additional assistance, whether it is photography or video editing, so you can better focus on the large project at hand.”

“I sometimes combine things so that I can get two projects done with one look, so that I'm not having to shoot a new outfit every single day.”   -Courtney Halverson (   @prettylittlefawn   )

“I sometimes combine things so that I can get two projects done with one look, so that I'm not having to shoot a new outfit every single day.”

-Courtney Halverson (@prettylittlefawn)

ONE THING I WANT TO CHANGE:

One thing you personally want to get better at for your business, and your idea on how you plan to do so

Steffy Degreff (@steffy):

Analytics are a super important part of the job. They allow you to back up what you do with hard numbers. Steffy wants to get better at checking analytics and numbers. She adds “I would love to get better on the reporting piece - I feel I always have so much going on with jobs before the post goes live, that I forget to record analytics. I am going to begin to calendar sending over instagram story views so I stop forgetting!”

Courtney Halverson (@prettylittlefawn):

When you have lots to do in your day-to-day, it’s easy to get caught up by just checking off stuff in your list. It’s crucial to make some room in your schedule to think of what you want to achieve in the long term and other plans you have for the future. For Courtney this is a special one, she tells us “I want to start thinking about my brand in the long term. I would LOVE to be able to continue to shoot campaigns for the rest of my life, but I don't think the industry will always be this way, and I don't know that there will always be a space for me as a blogger, when there are plenty of young talented girls signing up daily to do what I do. I tend to only think about things a few months in advance, and tend to be a little too in the moment with projects, rather than looking at the long term. It's scary to think about the future, so I often avoid it. I'd like to get better at that, and also, super not fun, but I would like to be more organized with finances. I suck at anything to do with money, so I need a better system when it comes to things like receipts and write-offs. In an ideal world, I want an accountant, but I think I just need to be able to do it for myself.”

Tommy Lei (@mybelonging):

Being a perfectionist is a great trait to have, it will always make you deliver quality results. But sometimes you get caught up in doing things so perfectly, that you drown yourself in tasks. As important as it is to get yourself organized, it’s also SO important to know when to ask for help. Delegate, honey! Tommy says “The one thing I often struggle with is trusting and handing the work over to others. It’s tough because the work we do is so specific, so personal and particular to our identities. I often only work with people I already have an established and creative relationship with. It takes the guess work and uncertainty out of a lot of projects. But I have to remind myself that sometimes I have to just let it go and not be so anxious with everything!”

“The one thing I often struggle with is trusting and handing the work over to others. It’s tough because the work we do is so specific, so personal and particular to our identities. I often only work with people I already have an established and creative relationship with. It takes the guess work and uncertainty out of a lot of projects. But I have to remind myself that sometimes I have to just let it go and not be so anxious with everything!”   -Tommy Lei (   @mybelonging   )

“The one thing I often struggle with is trusting and handing the work over to others. It’s tough because the work we do is so specific, so personal and particular to our identities. I often only work with people I already have an established and creative relationship with. It takes the guess work and uncertainty out of a lot of projects. But I have to remind myself that sometimes I have to just let it go and not be so anxious with everything!”

-Tommy Lei (@mybelonging)

Our G&B Family is top notch and always keeps things 100%, but we wanted to give you a little insight and give them a touch of human color so you can rest assured that we all have flaws but we certainly work by constantly evaluating ourselves and being honest so we can recognize that we got some things to work on. Success is such a strong word and you don’t need to elevate it to an unreal dimension.  Count your blessings and be grateful for all the things you accomplished during this day.

Getting on a personal level is how our G&B Family is able to create a community and go beyond speaking to them. Being an influencer or creating influential strategies, for us at GNB, is more than showcasing products to followers. We’re into creating conversations, speaking directly to our people and following up on conversations.  

We want to see our G&B Family thriving and elevating themselves to a superstar high level, because we put our heart in them and they to their communities.  So next time you think you haven’t succeeded on anything, think about all the paths that you’ve already taken to get there.

You are here! Keep moving forward.