storytelling

Brace yourselves, Holiday Season is Coming!

The Holiday Season is coming and your brand better be ready, as sales are expected to surpass the trillion (yeah, we said it, A TRILLION DOLLARS) on holiday shopping. But let us not forget that online shoppers have become more responsible and strategic when buying- they always want to get the best price and the competition is getting harder and harder everyday, which means your holiday sales strategy should begin waaaay before Christmas time.

With the biggest single moments for shopping on the horizon (Black Friday, Cyber Monday and Christmas), you better brace yourself and start doing some research pronto. If you’re feeling a little overwhelmed, don’t worry. We love numbers and we’re ready to share some knowledge with you.

A study by Collective Bias showed that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions and 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger.

According to Kim Westwood, Founder and Managing Director of Shopping Links, a recent survey of 2,000 shoppers showed that 31.7% visit social websites more than once a day during the holiday season, specifically to browse for gift ideas. A separate survey showed that 61% of shoppers use Facebook as their first source of holiday inspiration. She also gambles on these 4 strategies for holiday sales using influencers to showcase brands and products for any type of customer:

  • Showcase specific products.

  • Inspire action with time-sensitive sales.

  • Create a story, not an ad.

  • Track your results.

“The upcoming holidays are the best opportunity to open and increase your level of brand awareness.”

Photo courtesy of Noelle Downing (@noelledowning)

But how can your brand measure the ROI other than through the branding strategy with any influencer? Don’t worry, we got you covered. There are many types of strategies you could use with your influencer. You can:

  • Create a promo code per influencer to have control and know how heavy their impact is with their communities and audiences.

  • Have giveaways for brand awareness and combine it with purchase codes.

  • Promote live sessions to create stories and conversations. You know, that organic feeling that any other fake review doesn’t have. Stories matter to customers, because they are certainly expecting lots of advertisement on lots of products.

Still not buying these ideas? We got more research for you. You can see some results from actual previous holiday campaigns. Elliot Moore, from Ad Roll Group, created a really great piece you might want to check out. As you read on the article, you’ll notice that some BIG brands relied heavily on influencers and micro-influencers for their strategies.

But no matter how big or small you’d like to go with your strategy, keep these tips in mind for you to make it a bit easy on creating and planning ahead for the upcoming sales, because like we said, you should already be planning your strategy, if not planned already.

  1. Start with a plan

  2. Outline your promotional dates & platforms

  3. Get creative

  4. Provide a brand experience.

  5. Build a relationship.

The upcoming holidays are the best opportunity to open and increase your level of brand awareness. What better way to expand your business than through happy customer experiences and happy relations and recommendations. Social media is a platform for inspiration, upcoming ideas, product recommendations, product experiences and general opinions.

Overwhelmed? Don’t worry, there’s still time for you to plan. G&B offers advice on planning and getting the right influencer for your brand. Don’t be shy, check out our website and send us some questions if you have them, we’re here to assist you in the most effective way.

Once Upon a Time: A Brand

The Mighty Tales of Storytelling

In a far, far, away kingdom, brands started noticing that their usual sales strategy was not working as usual with regular advertising. Little did they know, times are a’changing and a new trend for sales was coming for the crown in order to protect the realm.

According to William Craig for Forbes, here are five essential elements of powerful brand storytelling:

  • Have a unique brand narrative.

  • Know your target audience.

  • Data plays a supporting role.

  • Campaigns serve roles in audience stories.

  • Make it personal

Davidsbeenhere.jpg

“Dreaming of incredible India”

Photo courtesy of David Hoffman (@davidsbeenhere)

Let us give you an example for you to be prepared to save the princess from the evil witch. A really good example of storytelling with brands is Airbnb. You know them, you’ve used them. But why?

First of all, they focus in one really powerful ally in storytelling - customer service. Airbnb allows hosts to add value and content in order for them to support their experiences, say for example, places nearby, exciting locations and more. They also allow us, the users and consumers, to share our experiences with the place, location, and host. Airbnb wants us all to know everything about everything both ways.

By doing this, Airbnb is letting us know that the hosts and users are the brand. Their strategy is not based on their “brand” itself, and that’s why they don’t try to tell a story focused on their brand. Instead, it allows their users to tell their testimonies about their experiences and all that it has to offer. It is such a priority for them that they even advertised it as Stories from the Airbnb Community.

We already know what you’re thinking, “asking for customer feedback is not storytelling, honey”, but here’s the thing. Airbnb compilates customer experiences and they use that feedback and apply it to their strategy as techniques to connect with their target audience on a personal level. By humanizing the brand, they can establish an affiliation with any new and core users because everyone is always paying attention to any past stories and experiences, rather than focusing on the brand itself.

We remember information far better when it’s in the form of story rather than as a list of facts. People tell stories, art tells stories, TV tells stories, ads tell stories… so it seems straightforward enough when a marketer talks about ‘storytelling’, we know what they mean…
— Christopher Ratcliff of #Econsultancy

Influencers can be a powerful ally in storytelling strategies. Using them to create value by sharing organic experiences with any brand is key. One of the members of our #GNBFAMILY, David Hoffmann (@davidsbeenhere) made storytelling his life by traveling all over the world and producing quality content about the places he’s been. Follow him and you’ll know about the culture, the places he’s been, and the must-see exotic aspects of any part of the world. The high level of quality and the value that David puts into the content he creates is exactly what your brand should be doing if you want to get it into the storytelling game.

So if what you’re looking for is someone to tell the story of your brand and to tell it right, don’t forget to check us out, we’ll make sure you find the gold pot at the end of the rainbow ;)