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Blogger Secrets to Success: Organize Your Business Better with Tips from Top Talent

Have you ever wondered what success even means or if you’re making your way through it? Sometimes it’s all about the small victories that make us grow and celebrate ourselves, and sometimes it’s the huge and super hyped emotional successful stories that will lead us to a championship winner feeling.

That being said, we asked veteran members of the G&B Family about how they organize their days to lead to small victories that consistently push their businesses forward. Keeping track of your daily wins is a great way to figure out where you’re heading, and how to continually improve your business. We know these tips from the top will help!

THE MOST IMPORTANT DAILY TASK

The most important task to do daily to make sure your business is where you want it to be

Steffy Degreff (@steffy):

Steffy feels that checking and managing her editorial calendar correctly is crucial for her business. She adds “every day I check my editorial calendar and make sure every signed contract has been added, which shoots have to happen ASAP, which posts are going live, and which brands I've heard from but need to follow up with. I go about it somewhat systematically - First when I hear from a brand, I add it to my "reached out to me" list, and then when we book a job I always calendar the shoot date and the live date. The last step is to check in on which posts have to go live for the week, and making sure we have the approvals we need. If I fall behind on checking my editorial calendar, there's times where I may miss shooting a certain campaign, or I won't have approval to go live on the specific date the post has to go up, so I make sure to be very on top of it!”

Courtney Halverson (@prettylittlefawn):

Courtney says, “I create a series of lists, both in my calendar and on note pads to organize for the day, as well as the coming week. I need to see things written out physically, so I will go through emails and add in due dates for each project into my planner. I will create a list of what needs to get done for that day, as well as for a few days in advance. Basically just creating a visual map of everything that needs to happen, with a way to physically check-off each project. That's what helps keep me on top of due dates / planning how to shoot.”

Tommy Lei (@mybelonging):

Making sure you meet deadlines and don’t miss meetings seems like the secret to success for everyone! Remember that success starts with little things such as organization. Tommy spills the tea by adding, “I think having a constantly updated calendar is key to remind yourself of upcoming deadlines and scheduled meetings. Super thankful that my GNB management team helps with this. Before this, I would often double book or overbook! I also like to stagger meetings, especially if they are in one particular part of town, to better maintain my sanity, as I have usually have an extensive content production schedule that coincides with everything.”

“Every day I check my editorial calendar and make sure every signed contract has been added, which shoots have to happen ASAP, which posts are going live, and which brands I've heard from but need to follow up with.”   - Steffy Degreff (   @steffy   )

“Every day I check my editorial calendar and make sure every signed contract has been added, which shoots have to happen ASAP, which posts are going live, and which brands I've heard from but need to follow up with.”

- Steffy Degreff (@steffy)

ONE ORGANIZATION TIP

One tip to help organize your projects to make sure they’re a success

Steffy Degreff (@steffy):

Knowing your limits and not overdoing it with your schedule is always a good idea to set yourself up for success. Steffy tells us “I always try to shoot jobs sooner rather than later, and I try not to schedule too many shoots in one day. If a job is due three weeks out, and the product arrives, I'll try to shoot it two weeks early. I also never schedule more than 2-3 shoots in a day or I feel burnt out and I think it shows in the images.”

Courtney Halverson (@prettylittlefawn):

Categorizing and prioritizing is also a great way to start a project with a bang. Courtney says “When I receive packages of product, I immediately pull everything out, and start separating out the products. If it's gifted, it's not a focus, but for the shooting projects, I create the outfits that need to be shot, and then hang said outfits up, in order, on the rack in my office. This is where another list comes into play, because I always have a list of outfits that need to be shot, and for who. I sometimes combine things so that I can get two projects done with one look, so that I'm not having to shoot a new outfit every single day.” Ha! Multitasking at its best. Great stuff, Courtney!

Tommy Lei (@mybelonging):

Having a BIG project can be overwhelming, but breaking it down into smaller goals will get you from A to B, moving one step at a time. This let you keep your sanity lol. Tommy says “Some projects require more project management and scheduling than others. For projects that are bigger and have lots of moving parts, so to speak, I try to break them down into reasonable chunks so it seems less overwhelming. It’s also important to realize that you may need additional assistance, whether it is photography or video editing, so you can better focus on the large project at hand.”

“I sometimes combine things so that I can get two projects done with one look, so that I'm not having to shoot a new outfit every single day.”   -Courtney Halverson (   @prettylittlefawn   )

“I sometimes combine things so that I can get two projects done with one look, so that I'm not having to shoot a new outfit every single day.”

-Courtney Halverson (@prettylittlefawn)

ONE THING I WANT TO CHANGE:

One thing you personally want to get better at for your business, and your idea on how you plan to do so

Steffy Degreff (@steffy):

Analytics are a super important part of the job. They allow you to back up what you do with hard numbers. Steffy wants to get better at checking analytics and numbers. She adds “I would love to get better on the reporting piece - I feel I always have so much going on with jobs before the post goes live, that I forget to record analytics. I am going to begin to calendar sending over instagram story views so I stop forgetting!”

Courtney Halverson (@prettylittlefawn):

When you have lots to do in your day-to-day, it’s easy to get caught up by just checking off stuff in your list. It’s crucial to make some room in your schedule to think of what you want to achieve in the long term and other plans you have for the future. For Courtney this is a special one, she tells us “I want to start thinking about my brand in the long term. I would LOVE to be able to continue to shoot campaigns for the rest of my life, but I don't think the industry will always be this way, and I don't know that there will always be a space for me as a blogger, when there are plenty of young talented girls signing up daily to do what I do. I tend to only think about things a few months in advance, and tend to be a little too in the moment with projects, rather than looking at the long term. It's scary to think about the future, so I often avoid it. I'd like to get better at that, and also, super not fun, but I would like to be more organized with finances. I suck at anything to do with money, so I need a better system when it comes to things like receipts and write-offs. In an ideal world, I want an accountant, but I think I just need to be able to do it for myself.”

Tommy Lei (@mybelonging):

Being a perfectionist is a great trait to have, it will always make you deliver quality results. But sometimes you get caught up in doing things so perfectly, that you drown yourself in tasks. As important as it is to get yourself organized, it’s also SO important to know when to ask for help. Delegate, honey! Tommy says “The one thing I often struggle with is trusting and handing the work over to others. It’s tough because the work we do is so specific, so personal and particular to our identities. I often only work with people I already have an established and creative relationship with. It takes the guess work and uncertainty out of a lot of projects. But I have to remind myself that sometimes I have to just let it go and not be so anxious with everything!”

“The one thing I often struggle with is trusting and handing the work over to others. It’s tough because the work we do is so specific, so personal and particular to our identities. I often only work with people I already have an established and creative relationship with. It takes the guess work and uncertainty out of a lot of projects. But I have to remind myself that sometimes I have to just let it go and not be so anxious with everything!”   -Tommy Lei (   @mybelonging   )

“The one thing I often struggle with is trusting and handing the work over to others. It’s tough because the work we do is so specific, so personal and particular to our identities. I often only work with people I already have an established and creative relationship with. It takes the guess work and uncertainty out of a lot of projects. But I have to remind myself that sometimes I have to just let it go and not be so anxious with everything!”

-Tommy Lei (@mybelonging)

Our G&B Family is top notch and always keeps things 100%, but we wanted to give you a little insight and give them a touch of human color so you can rest assured that we all have flaws but we certainly work by constantly evaluating ourselves and being honest so we can recognize that we got some things to work on. Success is such a strong word and you don’t need to elevate it to an unreal dimension.  Count your blessings and be grateful for all the things you accomplished during this day.

Getting on a personal level is how our G&B Family is able to create a community and go beyond speaking to them. Being an influencer or creating influential strategies, for us at GNB, is more than showcasing products to followers. We’re into creating conversations, speaking directly to our people and following up on conversations.  

We want to see our G&B Family thriving and elevating themselves to a superstar high level, because we put our heart in them and they to their communities.  So next time you think you haven’t succeeded on anything, think about all the paths that you’ve already taken to get there.

You are here! Keep moving forward.

‘Tis the Season: Come get your Pumpkin Spice Sales Strategy

We’ve been talking about several different topics in our past holiday articles (now’s a good time for you to go to the blog and catch up on some reading ;)), but one word that we have mentioned a lot that they all have in common is strategy.  Are you feeling trendy?  Feeling like your brand could catch up with the holiday buzz? Well, honey, it’s time for us to talk all about strategy. Creating a proper and efficient strategy is not only about sell, sell, sell.  

What we’re looking for is to get creative and finding a neat structure for your strategy, i.e. changing something old with a new concept—Design thinking! Ring any bells? Got your attention?  Let’s continue then.

Now, what is Design Thinking? Because it sounds like something that should be exclusive to graphic artists, right? Wrong. Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. The Design Thinking approach has one single goal: to understand and solve a problem for the consumer. It’s characterized by empathy, customer-centricity and curiosity. Design Thinking as a whole is a complex, in-depth set of principles. When used to address other business problems, only the most relevant and useful principles are pulled out and applied. When it comes to the sales process, the discovery phase is where the Design Thinking principles can make the biggest impact.

IMG_0285.jpg

“The Design Thinking approach has one single goal: to understand and solve a problem for the consumer.”

Photo courtesy of Rebecca Stice (@aclotheshorse)

OK, we know you, boo. You might be thinking that Design Thinking cannot be applied to Influencer Marketing. What you don’t know, is that based on your goals, Influencers can become a bridge between a sale and an experience itself. How? By sharing, creating that organic feel and taking that natural momentum to drive and promote your products/services in a very connected way.

An Influencer promoting and amplifying your message and your brand, to their audience means credibility. It means additional reach, and it means you get an outsized modifier to the conversion process.
— Rand Fishkin, Founder of Moz

We’ve been through it before, but we’d like to freshen you up with five of the most important Influencer marketing goals your brand should focus on:

  1. Brand awareness

  2. Traffic

  3. Sales and lead generation

  4. Social media followers and engagement

  5. Reputation

Since the Holiday season is coming up, you can combine your Design Thinking planned for other channels and apply it to any new Influencer strategy that you might be interested in. Your main goal should always be connecting with your users and possible customers. They need to know that someone’s listening to them.  

But don’t get it twisted, know what to listen for. A great piece by Krill Tsernov talks about why you should listen to your customers and why you shouldn’t. It’s about finding a balance and creating a healthy relationship with customer feedback. Do we over or underestimate listening in our business success?

So, to sum things up, balance and structure are key when it comes to strategy. Design Thinking will help you get your strategy on and make Influencers your best allies as powerful weapons to get as many customers as you can.

Are you still thinking that you’re not gonna make it? Is it too late now to say sorry? Don’t worry, we got you! Here at G&B, we assist you with a proper plan and have an incredible family of Influencers that can make that plan happen for you. Check out our roster and reach out to us with any questions, we’ll help you in the best way we can.

Does my Brand Even Need Micro-Influencers for the Holiday Success?

We established in our previous post (get educated!) that the holidays are coming, and as a company and brand you should be in final steps of planning your strategy to maximize sales success.

Consumers use micro and macro influencers to make purchases, they rely on their experience as customers and their connections (organic, of course) between them and the brands they represent. Do you ever read reviews before buying something you’re interested in? Well, influencers are like living reviewers that tell you all you need to know before you make a purchase.

Now, let’s talk about micro-influencers. Now, when it comes to micro-influencers, the first big assumption people make are that they are BIG names or celebrities with big budgets. But we’re here to set the record straight. Micro-influencers give brands specific insights for certain communities. Say, a mother that became insta-famous for the content that she was sharing to other mothers out there. This mom is sharing her knowledge and experiences, so people decided to follow her and be influenced by the content that she puts out. Clearly, she has now turned into a great ally for all baby and child related brands. That is micro-influencing in a nutshell.

Photos courtesy of Marwa Atik (@marwaatik) and Stella Simona (@stellasimona).

So, are the holidays all about finding the best price or the best item/service/experience? Influencers can help supporting brands with special offers and sales strategies that you may be into for this upcoming season. Don’t have any? We gotchu, boo ;)

Micro-influencers are people who have already built the audience a brand is looking for, and they’ve already established trust with them
— Barett Wissman, Forbes

But the question that always arises when it comes to micro-influencers and their strategy is, how small does the niche have to be to be a good micro-influencer? What if that small niche isn’t the community I’m trying to reach? It’s ok to have questions and doubts about them, but keep in mind, that you have to always analyze your candidates. Find the right person who speaks to the community your brand is trying to speak to. Do I need a huge pop celebrity turned into influencer or does my brand need a different approach in order to better connect with my target? Is micro-influencing, then, the real way?

First things first, what qualifies as a micro influencer?

The key metric is influence, not reach. Some will say it is somebody between 5,000–10,000 followers. Others say it is less than 100,000. These numbers are arbitrary divisions, if you are trying to compare them with say, Lady Gaga or the infamous Kardashian empire.

We decided to work with micro-influencers as opposed to larger-scale influencers due to budget as well as due to the fact that micro-influencers, even though they have smaller audiences, have a more engaged and targeted following, leading to better use of money spend.
— Alon Popilskis, who handles marketing for Mom’s Mason Jar Rack, a product developed by a small Los Angeles-area business called Otter Lab.

Still not into this alternative strategy? Let’s bring it down to facts, shall we:

  • Your ideas and brand will be flowing in a natural and very organic way with micro-influencers because their community is more like a friend-fan base. So they can naturally speak directly to them and be confident about anything.

  • We wish our budgets could afford A-lister celebrities, but even if you could get Madonna, is she the right one to speak about your brand and also, will it be believable?

  • Their friend-fan base allows them to have high rates of engagement so the interaction will be higher and more specific than expected.

  • You can easily measure the ROI by directing consumers with user codes or name codes for purchases or even with a simple traffic direction from your website.

We all have the same question. “If they are influencers, why are they micro?” or “if they’re still micro, does that mean they are not that influential to work with my strategy?” Well, our answer will always be, don’t worry! We will always present you with a media kit or a presentation that supports any of your micro-influential business inquiries, so that way you get to know the person behind the brand and also the community that they represent.

If you still have some questions about the process, or you’re ready to go -- let’s talk! God & Beauty + Sociologee is taking on the world of micro-influence with the level of detail that has made G&B itself a success., Let us know what your brand and community is into and we will work with you to create the right strategy. What are your main goals when it comes to working with an influencer and most importantly, what is the message that you and your brand need to communicate to a community? Does your brand have an established community already? Be sure to contact us for any assistance, we’ll represent your brand and take it to the right place.