Influencer Marketing

Blogger Secrets to Success: Organize Your Business Better with Tips from Top Talent

Have you ever wondered what success even means or if you’re making your way through it? Sometimes it’s all about the small victories that make us grow and celebrate ourselves, and sometimes it’s the huge and super hyped emotional successful stories that will lead us to a championship winner feeling.

That being said, we asked veteran members of the G&B Family about how they organize their days to lead to small victories that consistently push their businesses forward. Keeping track of your daily wins is a great way to figure out where you’re heading, and how to continually improve your business. We know these tips from the top will help!

THE MOST IMPORTANT DAILY TASK

The most important task to do daily to make sure your business is where you want it to be

Steffy Degreff (@steffy):

Steffy feels that checking and managing her editorial calendar correctly is crucial for her business. She adds “every day I check my editorial calendar and make sure every signed contract has been added, which shoots have to happen ASAP, which posts are going live, and which brands I've heard from but need to follow up with. I go about it somewhat systematically - First when I hear from a brand, I add it to my "reached out to me" list, and then when we book a job I always calendar the shoot date and the live date. The last step is to check in on which posts have to go live for the week, and making sure we have the approvals we need. If I fall behind on checking my editorial calendar, there's times where I may miss shooting a certain campaign, or I won't have approval to go live on the specific date the post has to go up, so I make sure to be very on top of it!”

Courtney Halverson (@prettylittlefawn):

Courtney says, “I create a series of lists, both in my calendar and on note pads to organize for the day, as well as the coming week. I need to see things written out physically, so I will go through emails and add in due dates for each project into my planner. I will create a list of what needs to get done for that day, as well as for a few days in advance. Basically just creating a visual map of everything that needs to happen, with a way to physically check-off each project. That's what helps keep me on top of due dates / planning how to shoot.”

Tommy Lei (@mybelonging):

Making sure you meet deadlines and don’t miss meetings seems like the secret to success for everyone! Remember that success starts with little things such as organization. Tommy spills the tea by adding, “I think having a constantly updated calendar is key to remind yourself of upcoming deadlines and scheduled meetings. Super thankful that my GNB management team helps with this. Before this, I would often double book or overbook! I also like to stagger meetings, especially if they are in one particular part of town, to better maintain my sanity, as I have usually have an extensive content production schedule that coincides with everything.”

“Every day I check my editorial calendar and make sure every signed contract has been added, which shoots have to happen ASAP, which posts are going live, and which brands I've heard from but need to follow up with.”   - Steffy Degreff (   @steffy   )

“Every day I check my editorial calendar and make sure every signed contract has been added, which shoots have to happen ASAP, which posts are going live, and which brands I've heard from but need to follow up with.”

- Steffy Degreff (@steffy)

ONE ORGANIZATION TIP

One tip to help organize your projects to make sure they’re a success

Steffy Degreff (@steffy):

Knowing your limits and not overdoing it with your schedule is always a good idea to set yourself up for success. Steffy tells us “I always try to shoot jobs sooner rather than later, and I try not to schedule too many shoots in one day. If a job is due three weeks out, and the product arrives, I'll try to shoot it two weeks early. I also never schedule more than 2-3 shoots in a day or I feel burnt out and I think it shows in the images.”

Courtney Halverson (@prettylittlefawn):

Categorizing and prioritizing is also a great way to start a project with a bang. Courtney says “When I receive packages of product, I immediately pull everything out, and start separating out the products. If it's gifted, it's not a focus, but for the shooting projects, I create the outfits that need to be shot, and then hang said outfits up, in order, on the rack in my office. This is where another list comes into play, because I always have a list of outfits that need to be shot, and for who. I sometimes combine things so that I can get two projects done with one look, so that I'm not having to shoot a new outfit every single day.” Ha! Multitasking at its best. Great stuff, Courtney!

Tommy Lei (@mybelonging):

Having a BIG project can be overwhelming, but breaking it down into smaller goals will get you from A to B, moving one step at a time. This let you keep your sanity lol. Tommy says “Some projects require more project management and scheduling than others. For projects that are bigger and have lots of moving parts, so to speak, I try to break them down into reasonable chunks so it seems less overwhelming. It’s also important to realize that you may need additional assistance, whether it is photography or video editing, so you can better focus on the large project at hand.”

“I sometimes combine things so that I can get two projects done with one look, so that I'm not having to shoot a new outfit every single day.”   -Courtney Halverson (   @prettylittlefawn   )

“I sometimes combine things so that I can get two projects done with one look, so that I'm not having to shoot a new outfit every single day.”

-Courtney Halverson (@prettylittlefawn)

ONE THING I WANT TO CHANGE:

One thing you personally want to get better at for your business, and your idea on how you plan to do so

Steffy Degreff (@steffy):

Analytics are a super important part of the job. They allow you to back up what you do with hard numbers. Steffy wants to get better at checking analytics and numbers. She adds “I would love to get better on the reporting piece - I feel I always have so much going on with jobs before the post goes live, that I forget to record analytics. I am going to begin to calendar sending over instagram story views so I stop forgetting!”

Courtney Halverson (@prettylittlefawn):

When you have lots to do in your day-to-day, it’s easy to get caught up by just checking off stuff in your list. It’s crucial to make some room in your schedule to think of what you want to achieve in the long term and other plans you have for the future. For Courtney this is a special one, she tells us “I want to start thinking about my brand in the long term. I would LOVE to be able to continue to shoot campaigns for the rest of my life, but I don't think the industry will always be this way, and I don't know that there will always be a space for me as a blogger, when there are plenty of young talented girls signing up daily to do what I do. I tend to only think about things a few months in advance, and tend to be a little too in the moment with projects, rather than looking at the long term. It's scary to think about the future, so I often avoid it. I'd like to get better at that, and also, super not fun, but I would like to be more organized with finances. I suck at anything to do with money, so I need a better system when it comes to things like receipts and write-offs. In an ideal world, I want an accountant, but I think I just need to be able to do it for myself.”

Tommy Lei (@mybelonging):

Being a perfectionist is a great trait to have, it will always make you deliver quality results. But sometimes you get caught up in doing things so perfectly, that you drown yourself in tasks. As important as it is to get yourself organized, it’s also SO important to know when to ask for help. Delegate, honey! Tommy says “The one thing I often struggle with is trusting and handing the work over to others. It’s tough because the work we do is so specific, so personal and particular to our identities. I often only work with people I already have an established and creative relationship with. It takes the guess work and uncertainty out of a lot of projects. But I have to remind myself that sometimes I have to just let it go and not be so anxious with everything!”

“The one thing I often struggle with is trusting and handing the work over to others. It’s tough because the work we do is so specific, so personal and particular to our identities. I often only work with people I already have an established and creative relationship with. It takes the guess work and uncertainty out of a lot of projects. But I have to remind myself that sometimes I have to just let it go and not be so anxious with everything!”   -Tommy Lei (   @mybelonging   )

“The one thing I often struggle with is trusting and handing the work over to others. It’s tough because the work we do is so specific, so personal and particular to our identities. I often only work with people I already have an established and creative relationship with. It takes the guess work and uncertainty out of a lot of projects. But I have to remind myself that sometimes I have to just let it go and not be so anxious with everything!”

-Tommy Lei (@mybelonging)

Our G&B Family is top notch and always keeps things 100%, but we wanted to give you a little insight and give them a touch of human color so you can rest assured that we all have flaws but we certainly work by constantly evaluating ourselves and being honest so we can recognize that we got some things to work on. Success is such a strong word and you don’t need to elevate it to an unreal dimension.  Count your blessings and be grateful for all the things you accomplished during this day.

Getting on a personal level is how our G&B Family is able to create a community and go beyond speaking to them. Being an influencer or creating influential strategies, for us at GNB, is more than showcasing products to followers. We’re into creating conversations, speaking directly to our people and following up on conversations.  

We want to see our G&B Family thriving and elevating themselves to a superstar high level, because we put our heart in them and they to their communities.  So next time you think you haven’t succeeded on anything, think about all the paths that you’ve already taken to get there.

You are here! Keep moving forward.

Were you a Good Brand this Year?

Let’s get trendy for 2019!

Let’s face it, we’re at the edge of the year and the time has come for your company to count its blessings and its mistakes in order for you to regroup and have your brand be a better version for this upcoming year.  

Think of it as grading yourself, you have to be honest and admit to yourself where things went right or wrong. This exercise is not meant for you to get judgemental, but it’s like we always say: evaluate, analyze and optimize.  

Why is this so important for you to do? The answer is simple. Know your brand at its best, because if you get to know your brand, you get to see the full potential of what it can be and you can work and drive your strong points while also nurturing your weaknesses.  That being said, will 2019 be your brand’s year then?

“Know your brand at its best, because if you get to know your brand, you get to see the full potential of what it can be and you can work and drive your strong points while also nurturing your weaknesses.”   Photo courtesy of Spencer Goulding (   @spencergoulding   )

“Know your brand at its best, because if you get to know your brand, you get to see the full potential of what it can be and you can work and drive your strong points while also nurturing your weaknesses.”

Photo courtesy of Spencer Goulding (@spencergoulding)

Maybe it’s time for you to start recruiting some allies to join the revolution of your brand in 2019. Yes, my dear, of course we’re talking about Influencer Marketing and it’s time we talk about trends. According to socialmediatoday.com here are some of the biggest influencer marketing trends for 2019:

  1. Influencers Become Entrepreneurs. You have probably seen this here and there, but you will see it a lot in 2019. Influencers turning their names into brands or businesses is a great tool to drive engagement and increase your reach.

  2. Disclosure of Sponsored Content. Have you fallen victim of buying one of those useless weight loss products that the Kardashians shove in your face almost every damn day? We feel you. Proper disclosure of sponsored content will play a key part in Influencer’s strategies next year, so keep an eye on that.

  3. Influencer Podcasts. People find Influencers more relatable and real when they share more intimate aspects an personal details about their lives. Podcasts are a great way to go a step further in doing so.

  4. Fighting Fake Followers. This is a big one and one near and dear to many of the Influencers in our roster. More software and data are coming up everyday to fight the hard battle of spotting fake followers. Do your research about this one because this one will help mostly you. With these tools, you can easily spot the real ones that will work better with your brand. There’s a great book on how to spot fake followers that we really recommend. Take a peek and go to school, boo.

All of these are categories with a lot of potential that have been developing this year and will be significantly increasing in 2019 and, honey,  you better find a way to connect with some of these trends. We’re always talking about the organic feel and these five trends focus on that feeling specifically.

Are you still wondering why Influencer Marketing works? Connection, connection, connection. Humans being humans and connecting with brands. Influencer Marketing has proven to be one of the most effective forms of connecting with a community, an in 2019, many of the techniques and approaches that were popular in 2018 will still be in use. But there are key trends that brands should be aware of if they want to expand their success in 2019.

Let’s be thankful for all the adventures we had in 2018. Thank you to all our clients for allowing us to work with them and help them co-create strategies that allowed them (and us) to grow.  The #GNBSquad is so ready for 2019 and we would like you to be ready as well. Don’t be shy! Go browse our website, see how we run things around here, meet our squad, be mesmerized by our media kits and let’s make 2019, your year!

Do your customers even know that it’s Christmas?

Can you believe it? Santa season is coming! For your brand, it means that you only have 19 more days to make your strategy work and get on your customer’s wishlist. But what is your content strategy saying about Christmas? Is your company taking advantage of this popular temporary season and applying it to its brand strategy? Sure, you have some Christmas decorations and a little hat over your logo on your social media posts, but at this point you have to ask yourself, is that really enough? Do you consider that a real Christmas strategy?  If so, we need to have a serious talk, boo. So, don’t be a Scrooge and let’s get into this.

After Cyber Monday being the heaviest day on digital sales, your brand is now on a thirty-day war between Cyber Monday and Christmas. Why is this important? Because you want your brand to stand out from the others and sell some good Christmas gifts before 2018 ends.

According to the book Holiday Shopping 2018 A Strong Economy Sets the Stage for a Spending Surge, 2018 US holiday ecommerce sales are expected to grow 16.2% this year, summing up to $123.39 billion. So how much of holiday e-commerce spending will be m-commerce? E-commerce will be increasingly driven by mobile commerce, which is expected to jump 32.6% and will account for 44% of holiday ecommerce spending.

After Cyber Monday being the heaviest day on digital sales, your brand is now on a thirty-day war between Cyber Monday and Christmas. Why is this important? Because you want your brand to stand out.   Photo courtesy of Lizzie Darden ( @lizzie_darden )

After Cyber Monday being the heaviest day on digital sales, your brand is now on a thirty-day war between Cyber Monday and Christmas. Why is this important? Because you want your brand to stand out.

Photo courtesy of Lizzie Darden (@lizzie_darden)

Now, let’s take a step back and get on our time machine, because it’s time to go back to Christmas season 2017.  Get on your DeLorean and go back in time, because data is value and we need to learn from our mistakes and successes from past seasons. What was your top item last year on web sales? What item was low on views and clicks? By analyzing your data, you can review the steps that you can replicate and what you can improve. Because data is what, kids? Fundamental.  

If you want to review all your past data, nothing like a quick view in Google Analytics for you to review, analyze and learn to be 2018 Christmas ready.  If you need a little push, here’s a couple tips on how you can start preparing yourself:

  1. Optimize for mobile

  2. Take advantage of email marketing

  3. Look into driving SEM and PPC

  4. Influencers, influencers, influencers, baby!

As usual, let’s break it down with that last one. Influencers can help increase user engagement with a brand in several key ways. They can:

Influence (Duh?). They can give that organic feel we love so much by tagging your brand and using high quality but very natural posts featuring your brand.  This will help increase brand conversations on Instagram which are really important for the algorithm. By tagging brands in their posts and featuring the product in an authentic way, influencers help increase conversations about the brand on Instagram.

In the Instagram community, an influencer’s followers are more likely to see your brand surfaced in the Explore tab if they liked and commented on a sponsored post by an influencer they follow. They’re also more likely to follow your brand and see your tagged shopping posts surface on their feed.

Create. To increase the chances of being followed on Instagram or capturing the attention of potential customers or followers, your content needs to be king. High quality photos and videos that feel authentic to the channel are more likely to generate engagement. People say authenticity is important when deciding what brands to like and support. Authentic influencer produced content can be re-posted by brands on their feed to give people the social proof that they need to want to support your brand. Again this is the organic feel, because it’s not portrayed as sponsored or even paid. That’s why we know see more collaborations with influencers more than ever.

There’s the perception that influencer marketing is solely for brands with deep pockets, but this isn’t necessarily the case. Increasingly, there’s a growing trend towards brands collaborating with non-traditional and micro influencers, who don’t demand nearly the same price tag as well-established digital talent.
— James Murphy, Chief Executive of ad agency Adam & Eve DDB.

If you feel like your brand is not feeling the Xmas feeling, let us know! We know we’re ready! Let us hook you up with a badass Influencer Marketing strategy, our #GNBSQUAD is holiday sale ready and we can create that magical feeling for you. Take a look at our roster, choose your favorite elf and see how we do.