REFLECTION: YouTubers Enhancing Digital Marketing

Source: Forbes

What You Need to Know:

  • YouTube has 30 million visitors per day, with 300 hours of video content being uploaded every minute.

  • In a study conducted by Defy Media found that 63% of 13-24 year olds would purchase something based on a YouTuber’s opinion on a product.

  • Gen Z and Millennial viewers watch approximately 11 hours of YouTube a week, making it one of the most influential social platforms.

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Video content is far more relatable than a photograph, making their subscribers feel as though they have a genuine connection to them and their story.

Photo Courtesy of David's Been Here

The Rest

Started back in 2005, YouTube has made its way to being the top video platform in the social sphere. Now with creators like Tyler Oakley and Hannah Hart showing that YouTuber’s can become major sources of influence, it has changed the scope of influence and popularity. Influencers like Zoella, who have amassed a deeply loyal following, reviews dozens of beauty products a month has gained popularity through her honesty with her following. YouTubers have gained incredible trust with their communities, especially the micro-influencers on YouTube. The effect of a micro influencer on YouTube is similar of what we have discussed before, their audience is really engaged.

Brands have a lot to gain from YouTube marketing, especially with their reach. Video content is far more relatable than a photograph, making their subscribers feel as though they have a genuine connection to them and their story. YouTubers are the new celebrity endorsement, especially when there is a long term partnership with a brand. Their subscribers feel as though they are supporting their favorite YouTuber by buying into the brand who sponsors them. Brands like Audible and Loot Crate have grown due to the loyalty of YouTuber’s subscribers.

Moral of the Story

YouTubers bring a lot to the table! There is YouTube brand ambassadors for just about every type of campaign and partnership. YouTube has endless possibilities and niches, meaning reaching your target market is possible. Finding the perfect fit for your brand can have a great boost in your brand’s reach and awareness.

Little Tip from the Top

Adblock has been a problem for many brands advertising online. With 43% of online consumers using ad blocking apps, only 0.06% of ads actually get clicked on. Even with YouTube advertising, most of them are blocked while browsing on a computer. With integrated campaigns with YouTubers, your advertising dollars are going to use because your content is within the video and unblockable. This leaves YouTuber’s as one of the best bets for digital marketing campaigns.