Nano, Micro, Macro and Mega Influencers. What are these and which one is the correct option for my brand?

Nano, Micro, Macro and Mega Influencers. What are these and which one is the correct option for my brand?

Nano, Micro, Macro and Mega. Yup, these sound like some different type of iPods but they’re
actually the existing types of Influencers. This is very important cause you may think that the
best move would be to jump in and throw your money at the biggest influencer in your industry
but that’s not necessarily true. So we’ll break it down real simple for you.

FIVE x FIVE

FIVE new incredible talented members of the God & Beauty family!!!!!

Help us welcome these all star, major market creatives from the Bay, all the way to the UK!

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LINDSEY LOUIE

  • instagram.com/lindseyalouie
 Lindsey Louis, known for her minimalist style with a laid-back twist. A San Francisco native, she gets her style inspiration from California’s easy-going vibes, marked by classic staples, layers, and neutrals that create her signature casual-chic urban look.  Former style editor for Google, fashion startup merchandiser, and now program manager at Twitter, she’s always been inspired by fast-paced, forward-thinking industries and carries a life-long passion for fashion, as well as interior design, beauty, and the outdoors. Lindsey has collaborated with major brands including Aritzia, Madewell and West Elm.

Lindsey Louis, known for her minimalist style with a laid-back twist. A San Francisco native, she gets her style inspiration from California’s easy-going vibes, marked by classic staples, layers, and neutrals that create her signature casual-chic urban look.

Former style editor for Google, fashion startup merchandiser, and now program manager at Twitter, she’s always been inspired by fast-paced, forward-thinking industries and carries a life-long passion for fashion, as well as interior design, beauty, and the outdoors. Lindsey has collaborated with major brands including Aritzia, Madewell and West Elm.


SPENCER GOULDING

  • instagram.com/spencergoulding
 Spencer Goulding started taking photos back in 2013, after seeing the potential of sharing his view on the world, through a lens and a few cool Instagram filters. He started building his content to attract smart and creative individuals worldwide. His love of photography, traveling and concert-going has made him a huge fanbase of millenials via his vibrant Instagram and Music.ly accounts.  Spencer's goal is to share his happiness with the world, and inspire more to live a positive life. Through brand programs with Lays, Aldo, the CW, Square and more he's been able to get client buy in on creating content together that pushes the audience to live their best lives.

Spencer Goulding started taking photos back in 2013, after seeing the potential of sharing his view on the world, through a lens and a few cool Instagram filters. He started building his content to attract smart and creative individuals worldwide. His love of photography, traveling and concert-going has made him a huge fanbase of millenials via his vibrant Instagram and Music.ly accounts.

Spencer's goal is to share his happiness with the world, and inspire more to live a positive life. Through brand programs with Lays, Aldo, the CW, Square and more he's been able to get client buy in on creating content together that pushes the audience to live their best lives.


SAM USHIRO // AWW SAM

  • awwsam.com
  • instagram.com/aww.sam
 Aww Sam is a creative lifestyle blog, founded in 2015, with a focus on DIY, parties, sweets, style, and all of the other little things that make life so aww-sam! Since its inception, the Aww Sam brand has expanded to include consulting, creative workshops, and product styling. Known for its bright, fun, friendly style, Aww Sam has partnered with brands like Target, Google, and Nickelodeon to create and share fresh content.  The site has been featured in various print and online media outlets, including The Glitter  Guide, Martha Stewart, Buzzfeed, and more.  Sam Ushiro is the Industrial Designer and Donut Aficionado behind the blog Aww Sam. When Sam isn't throwing confetti or herding a group of balloons, she can be found searching NYC for the best donuts, concocting a new dessert recipe, or watching French films on Netflix.

Aww Sam is a creative lifestyle blog, founded in 2015, with a focus on DIY, parties, sweets, style, and all of the other little things that make life so aww-sam! Since its inception, the Aww Sam brand has expanded to include consulting, creative workshops, and product styling. Known for its bright, fun, friendly style, Aww Sam has partnered with brands like Target, Google, and Nickelodeon to create and share fresh content.

The site has been featured in various print and online media outlets, including The Glitter  Guide, Martha Stewart, Buzzfeed, and more.

Sam Ushiro is the Industrial Designer and Donut Aficionado behind the blog Aww Sam. When Sam isn't throwing confetti or herding a group of balloons, she can be found searching NYC for the best donuts, concocting a new dessert recipe, or watching French films on Netflix.


REBECCA STICE // A CLOTHES HORSE

  • instagram.com/aclotheshorse
  • aclotheshorse.co.uk
 A Clothes Horse has been a different kind of fashion, travel and photography blog since 2007, written by Rebecca Stice. Rebecca shares snippets of inspiration and slow-living from her tiny gatehouse in Northern Ireland. Her goal for fans of the The Clothes Horse is to them find quiet in the wild and calm in the storm of life, by espacing into her visceral narrative. Think of this blog as a soothing tonic made of ground up chestnuts and golden leaves, with a pinch of tweed.  Past collaborations have included work with Modcloth, Cath Kidston, Alex Monroe Jewelry, Visit England, Good After Nine jewelry, Chicwish, Miss Royal Vintage, Emily and Fin, Alice's Pig, Palava, Unique Vintage and Garnier.

A Clothes Horse has been a different kind of fashion, travel and photography blog since 2007, written by Rebecca Stice. Rebecca shares snippets of inspiration and slow-living from her tiny gatehouse in Northern Ireland. Her goal for fans of the The Clothes Horse is to them find quiet in the wild and calm in the storm of life, by espacing into her visceral narrative. Think of this blog as a soothing tonic made of ground up chestnuts and golden leaves, with a pinch of tweed.

Past collaborations have included work with Modcloth, Cath Kidston, Alex Monroe Jewelry, Visit England, Good After Nine jewelry, Chicwish, Miss Royal Vintage, Emily and Fin, Alice's Pig, Palava, Unique Vintage and Garnier.


VIVID WU

  • instagram.com/vivid
 Vivid Wu is fashion/lifestyle content creator, currently based in San Francisco. Vivid's love for fashion is deeply rooted in her appreciation for colors, textures, patterns, and how the combination of them can be so expressive and personal.  In 2017, Vivid ditched her 9-to-5 job to become a full-time digital influencer. Having the opportunity to bring fashion to the world has been, and will always be, a true pleasure. She hopes to inspire those who lay their eyes on her visuals and musings through her Instagram @vivid.   Born and raised in Canton, China, Vivid first moved to Singapore, and recently to the United States which has helped her develop her personal style with an open mind, as well as trilingual.  Vivid enjoys working with different brands from around the world, providing original and unique perspectives through creative photography in styling. She is extremely grounded and driven in the pursuit of her passion about fashion, which has led her to work with many global brands such as Coach, Ralph Lauren, Sézane, River Island, Bumble Bizz, Revolve, Clé de Peau Beauté, La Prairie and Hotels around the world, just to name a few.

Vivid Wu is fashion/lifestyle content creator, currently based in San Francisco. Vivid's love for fashion is deeply rooted in her appreciation for colors, textures, patterns, and how the combination of them can be so expressive and personal.

In 2017, Vivid ditched her 9-to-5 job to become a full-time digital influencer. Having the opportunity to bring fashion to the world has been, and will always be, a true pleasure. She hopes to inspire those who lay their eyes on her visuals and musings through her Instagram @vivid. 

Born and raised in Canton, China, Vivid first moved to Singapore, and recently to the United States which has helped her develop her personal style with an open mind, as well as trilingual.

Vivid enjoys working with different brands from around the world, providing original and unique perspectives through creative photography in styling. She is extremely grounded and driven in the pursuit of her passion about fashion, which has led her to work with many global brands such as Coach, Ralph Lauren, Sézane, River Island, Bumble Bizz, Revolve, Clé de Peau Beauté, La Prairie and Hotels around the world, just to name a few.

Welcome to the Family: Alyssa Campanella

God & Beauty is thrilled to announce the signing of former Miss USA and founder of The A List, Alyssa Campanella, to our family of talented creators!

www.thealist.me

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Based in Los Angeles, Alyssa Campanella was crowned Miss USA  in 2011, after a stunning career in fashion as a model. She was the first Miss USA to document her fashion and travels on social media! With an already growing online presence she launched The A List in 2015, as a full time blogger and creative. She has been featured by Glamour, InStyle, Allure and Marie Claire, and has made several cooking appearances on the Food Network. Google her!

We first met Alyssa (and her fantastic husband, actor Torrance Coombs) at an event one evening recently, and were of course charmed from the onset. Alyssa had previously worked with Stephanie of Honey & Silk on a campaign for Banana Republic, so she was on our radar already as being an exceptionally talented, exceptionally focused hard-working creative!

She has collaborated with great partners from RED Valentino and La Mer, to Saks, Stuart Weitzman, Belmond, Milly, Kate Spade, Bobbi Brown and many more!