PUPPIES & FROSTING: Emily Wang and Melissa Johnson Signed with G&B!

Could our week get any better? Covered in frosting and playing with puppies, God & Beauty is thrilled to announce the signing of dog mom Emily Wang, and the best friend frosting can have, Melissa Johnson to our family of creatives!

ABOUT EMILY, CHIBI & KOKORO

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Emily Wang is a lifestyle creative currently living in Los Angeles with her two pups, Kokoro and Chibi. By day she flexes her multitude of talents as a producer at a vegan skincare company and freelance social media consultant, developing social strategies and killer content for her clients. The rest of the time she is a photographer, blogger, videographer, and content creator with a love for storytelling and good design.


Emily's two fluffy sidekicks were the catalyst for her blog, and now social platforms, which act as a snapshot of some of her favorite things: traveling to new places, exploring good eats, and finding happiness through creativity.


ABOUT MELISSA // BEST FRIENDS FOR FROSTING

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Genuine, bubbly, and most of all, relatable, Melissa’s down-to-earth personality, as the girl next door, connects millions of readers at BestFriendsForFrosting.com all in the name of celebrating the every day. Melissa Johnson creates uplifting content with a unique branded style that includes memorable entertaining tips, DIY projects, recipes, home decor, and motherhood. Best Friends For Frosting's Pinterest account receives 7 Million Monthly Viewers.

As a podcaster and business coach, Melissa shares engaging content to inspire others to create a joyful life and business they love inside and out. Leveraging her expertise in blogging and social media with her passion for interior design, Johnson has created the custom #SObestfriendsforfrosting Airbnb in Land Park that brings her blog from cyberspace to real life. As a contributor to Martha Stewart, and frequent collaborations with Better Homes and Gardens, Redbook Magazine, Pottery Barn Kids, QVC, Melissa has cultivated a loyal community of friends straight from the heart.


A BULLETPROOF INSTAGRAM BUSINESS

Every couple of weeks our founder @kylehjelmeseth shares musings with our exclusive talent roster that he thinks will give them big ideas to think about. Generally the topics come from the firm’s work with each influencer, and what he’s hearing at the top of the industry. Here is one of those musings, reformatted for our friends and followers:

This week...

HOW TO BUILD A BULLETPROOF INSTAGRAM BUSINESS

As a follow-up to an article we posted about making your business bulletproof, we wanted to give some great insight into the business of Instagram. Many of you create most of your opportunity on that platform, and the point of the post was to say, "Hey! Stop doing Instagram only...if you want to survive into the future of social media money making." I believe this is SO important for everyone who wants social media to be their "career" or way of earning a living, but we need to nurture what's paying the bills right now, right? 

Recently our firm had the opportunity to visit Instagram, and learn a bit more about what they think makes engagement today rock...and if your engagement is poppin' then the brands will come knockin'.

ZING...man, I'm so good with the rhymes.

Anyway, here is what we learned about how Instagram thinks you should structure your sharing to maximize growth and engagement:

Imagine your Instagram account is a car with four tires...each tire corresponds to a way of sharing: Pictures (static post), Video, Stories and Live. How far would you get with a flat tire? What they meant is, how far can you expect to go if you're not spinning all four tires? Not very far, in growth or engagement. If you want to maximize the opportunity for engaging on this platform, and really see solid / sustained growth, you have to do it all...because that's what people want to see, users have different consumption habits, and the goal is maximizing how people consume YOUR content.

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How far would you get with a flat tire? Not very far…in growth or engagement.

image courtesy of @noelledowning

If you are only posting static photos you're literally only creating for one type of Instagram content consumer...when there are four (really five, with Instagram TV) distinct consumers. It's impossible to get very far on a flat tire...so make sure your whole IG presence is inflated and ready to roll.

ZING AGAIN. PUN INTENDED.

Naturally we asked -- what is the best content mix? It seems overwhelming to be on all four tires at all times, and it would be for you AND your followers. Instagram suggests actually mixing it up to create a weekly schedule something like this:

  • Static post: 2x / week

  • Video: 1x / week, minimum 15-seconds, in feed

  • Stories: 4-8 frames per day

  • Live: 1 hour per week, broken up across each day (10-15 minutes / day)

  • 1 video / week

And to us this makes perfect sense. Just like we talked about in that other blog post, in order to make your business bulletproof you must DIVERSIFY. I said diversify your platforms, but really to keep earning on Instagram you need to keep diversifying your content and make a point to GROW with the platform.

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In order to make your business BULLETPROOF you must DIVERSIFY. To keep earning on Instagram you need to keep diversifying your content and make a point to GROW with the platform.

image courtesy of @fancytreehouse

So, thoughts?

We want to know what you think about all of this insider info. Really, take it to heart, and change up your battle plan. Try a new approach over the next two weeks and let us know about your results...bad or good! 

HOW TO BECOME A WELL PAID INFLUENCER (VIDEO)

Every couple of weeks our founder @kylehjelmeseth shares musings with our exclusive talent roster that he thinks will give them big ideas to think about. Generally the topics come from the firm’s work with each influencer, and what he’s hearing at the top of the industry. Here is one of those musings, reformatted for our friends and followers:

This week...

How to Become a Well Paid Influencer

In order to make anything you desire to build worthwhile you have to have a bit of vision. Specifically your big and little visions for your life moving forward, and how that affects your online presence and business. As the founder of the G&B family of companies I want to share more about myself, my life and experience, and what role that played in shaping the agency...so let's back up a minute.

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In order to make anything you desire to build worthwhile you have to have a bit of vision…

Before G&B I worked as a national director for a fashion jewelry brand in New York City. I helped take the company from a $3M investment to a valuation of over $120M when I left after five years. I led the sales training initiatives, and wrote most of the manuals on...how to make more money. No joke -- sounds boring, but I kind of loved it. I also spearheaded all of their online and in-person education, so in about four years I had trained over 10,000 people on sales tactics and entrepreneurship. 

Moral of the Story, I've got the fundamentals of business building down to a science, and I want to share that science with you. I put this together and shared with influencers via @gnbinfluence in a couple of years ago, but nothing has changed...

3 Keys to Becoming a Well Paid Influencer:

  • The Daily 5

  • 2+ Main Stories / Month

  • Drive Traffic to Your Site (make yourself bulletproof!)

What's a Daily 5? Well, watch this slightly dated video (haha) and find out:

 
 

God & Beauty has been developing trainings like this for days, really driven by a well of experience. Have a topic important to you? Please let us know! Part of our company’s vision is to start to become a resource via education, and lead the next generation of content creators to success.

That's all on the roadmap, but we wake up every day excited for what is ahead. We hope you have a vision for yourself that you can wake up and be excited for too!