NEW YEAR, WHO DIS? FIVE INFLUENCER MARKETING GOALS TO START 2019 ON POINT

Hello, 2019! Let’s take a moment to breathe, count our blessings in 2018 and continue on with our lovely adventures. Now, we’d like to take a moment to appreciate our people, our GNB Squad and how true they are. We’re people talking to people and all about that organic feel, creating a connection with a community and making that communication sparkle.

From the OGs all the way to our most recent members, each and every one of us is focused on creating and adding value to the community that they speak to. Why is this important to us? Because 2019 is a year in which we’ll see a high increase in Influencer Marketing. Influencer Marketing has come a long way in the last several years. According to a study conducted by Linqia, 39% of marketers plan on increasing their influencer marketing budget. The study also showed that a majority of marketers will spend anywhere from $25,000 to $100,000 on Influencer Marketing.

Changes are coming to the industry and yes, we’re here for it! Do you recall our previous piece about the upcoming trends for 2019? We’ll guess what? It’s 2019 already, bb. But do not despair, we’re here to help. Let’s talk about five goals to start your 2019 with a bang, Influencer Marketing wise:

  1. Discover the best social media influencers for your audience. Because you know your brand and you understand the type of personas that can or cannot represent it.

  2. Understand the key metrics of any influencer at a glance. Don’t get bedazzled by the theme and the pretty pics! Understand why you’re selecting an influencer (macro, micro or nano). It’s more than just a razzle dazzle show on numbers, the key is for you to understand their true value.

  3. Monitor the business impact of your influencer campaigns. Yes, it’s ok for you to be trusting, but it doesn’t hurt at all for you to follow up closely on any actions taken and how they’re performing.

  4. Spot fake followers to work with real influencers. Understanding is key, don’t get catfished honey!

  5. Reach your audience in a whole new way. See how your brand can evolve with a complete new voice and sound. You might discover wonders and potentials that your brand could have.

I also see the definition of “influencer” changing. What used to be a name for creators that started in their bedrooms, with zero followers, will now also include mainstream celebrities, like Will Smith, who are creating content for Instagram, YouTube and other social media channels. Finally, I think that more influencers will diversify and focus on growing their own brands, instead of relying solely on brand deals to support themselves.
— Tom Ward from Forbes

One of the many Influencer Marketing trends coming in 2019 is that companies will take more risks when selecting the influencers that they partner with. Instead of always choosing the “safe” option, brands will partner with more controversial influencers, who often have the highest engagement rates. How do they create and increase engagement, you ask? Well, simply by creating conversations and interactions with their communities.

“Instead of always choosing the “safe” option, brands will partner with more controversial influencers, who often have the highest engagement rates.”   Photo courtesy of Tess and Sarah (   @tessandsarah   )

“Instead of always choosing the “safe” option, brands will partner with more controversial influencers, who often have the highest engagement rates.”

Photo courtesy of Tess and Sarah (@tessandsarah)

And this is how we do it… This is how we do it! (pause for a quick 90’s dance) The GNB Squad is all about finding the best solutions to our clients and making sure we take the best care of them. We’ve done most of the leg work for you by curating an entire roster of people that meet these goals; all you need to is pick the one that’s best for you! We’re all about educating our clients and setting them up for success, so we can collaborate on an optimized ad focused strategy as a team.

We’re at the very beginning of 2019. This is your time, let’s do this! Take a peek at our roster and fall in love with our squad. Any questions? Hit us up 😉

Were you a Good Brand this Year?

Let’s get trendy for 2019!

Let’s face it, we’re at the edge of the year and the time has come for your company to count its blessings and its mistakes in order for you to regroup and have your brand be a better version for this upcoming year.  

Think of it as grading yourself, you have to be honest and admit to yourself where things went right or wrong. This exercise is not meant for you to get judgemental, but it’s like we always say: evaluate, analyze and optimize.  

Why is this so important for you to do? The answer is simple. Know your brand at its best, because if you get to know your brand, you get to see the full potential of what it can be and you can work and drive your strong points while also nurturing your weaknesses.  That being said, will 2019 be your brand’s year then?

“Know your brand at its best, because if you get to know your brand, you get to see the full potential of what it can be and you can work and drive your strong points while also nurturing your weaknesses.”   Photo courtesy of Spencer Goulding (   @spencergoulding   )

“Know your brand at its best, because if you get to know your brand, you get to see the full potential of what it can be and you can work and drive your strong points while also nurturing your weaknesses.”

Photo courtesy of Spencer Goulding (@spencergoulding)

Maybe it’s time for you to start recruiting some allies to join the revolution of your brand in 2019. Yes, my dear, of course we’re talking about Influencer Marketing and it’s time we talk about trends. According to socialmediatoday.com here are some of the biggest influencer marketing trends for 2019:

  1. Influencers Become Entrepreneurs. You have probably seen this here and there, but you will see it a lot in 2019. Influencers turning their names into brands or businesses is a great tool to drive engagement and increase your reach.

  2. Disclosure of Sponsored Content. Have you fallen victim of buying one of those useless weight loss products that the Kardashians shove in your face almost every damn day? We feel you. Proper disclosure of sponsored content will play a key part in Influencer’s strategies next year, so keep an eye on that.

  3. Influencer Podcasts. People find Influencers more relatable and real when they share more intimate aspects an personal details about their lives. Podcasts are a great way to go a step further in doing so.

  4. Fighting Fake Followers. This is a big one and one near and dear to many of the Influencers in our roster. More software and data are coming up everyday to fight the hard battle of spotting fake followers. Do your research about this one because this one will help mostly you. With these tools, you can easily spot the real ones that will work better with your brand. There’s a great book on how to spot fake followers that we really recommend. Take a peek and go to school, boo.

All of these are categories with a lot of potential that have been developing this year and will be significantly increasing in 2019 and, honey,  you better find a way to connect with some of these trends. We’re always talking about the organic feel and these five trends focus on that feeling specifically.

Are you still wondering why Influencer Marketing works? Connection, connection, connection. Humans being humans and connecting with brands. Influencer Marketing has proven to be one of the most effective forms of connecting with a community, an in 2019, many of the techniques and approaches that were popular in 2018 will still be in use. But there are key trends that brands should be aware of if they want to expand their success in 2019.

Let’s be thankful for all the adventures we had in 2018. Thank you to all our clients for allowing us to work with them and help them co-create strategies that allowed them (and us) to grow.  The #GNBSquad is so ready for 2019 and we would like you to be ready as well. Don’t be shy! Go browse our website, see how we run things around here, meet our squad, be mesmerized by our media kits and let’s make 2019, your year!

EXPAND YOUR FASHION VOCAB: WELCOME LEX DIECK OF LEXICON OF STYLE!

Expand your fashion vocab and take your industry inspiration and knowledge to the next level with the newest member of the God & Beauty family, Lex Dieck of Lexicon of Style! 

LEXICONOFSTYLE.CO

INSTAGRAM.COM/LEXICONOFSTYLE

Lexicon of Style.jpg

Lex started Lexicon of Style as her outlet for combining three of her passions; designing, styling, and blogging. Not only does her blog allow er to document the best ways to wear and style her own line of scarves (here), but she also uses it to showcase how easy it is to be creative with your fashion! Lex believes that fashion and style are supposed to be fun (we agree). She likes to think of her style as colorful, yet edgy. There are no rules when it comes to fashion, just stay true to yourself– and that is what she tries to communicate through my immense online presence.